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HERBAL ESSENCES | FEEL WHAT'S REAL

Complete brand reinvention for Herbal Essences with new brand campaign Feel What's Real.

In creative strategy, storytelling and art direction, we evolved the brand world to feel raw and sensorial - evoking the feeling of being in real nature, with real ingredients and real hair transformation. 

Motion Animation: Ditroit

20210518_Herbal FWR_0933_v2_Afrika_RETOUCHED_21
HE PRODUCT SHOOT 27TH MAY02927_UNRETOUCHED_122
20210518_Herbal FWR_0356_v3_Afrika_RETOUCHED_14
HE PRODUCT SHOOT 27TH MAY02953_UNRETOUCHED_123
HE PRODUCT SHOOT 27TH MAY02802_v2_RETOUCHED_09
20210520_Herbal FWR_8152_v2_EMY_RETOUCHED_55
PRUEBAS HB00928_v1_RETOUCHED_197
HE PRODUCT SHOOT 27TH MAY03760_UNRETOUCHED_145
20210520_Herbal FWR_8108_v1_EMY_RETOUCHED_53
20210520_Herbal FWR_7655_v1_EMY_RETOUCHED_51
HE PRODUCT SHOOT 27TH MAY02769_v2_RETOUCHED_08_edited
20210520_Herbal FWR_7250_v3_still2forClaudiaCGif_RETOUCHED_92
HE PRODUCT SHOOT 27TH MAY04045_v5_RETOUCHED_28
20210520_Herbal FWR_6822_v1_CLAUDIA C_RETOUCHED_65
Ingredient_extra_footage_A018C002_210526_R2SC.01644052.01644135_v1_RETOUCHED_100
HE PRODUCT SHOOT 27TH MAY04866_v4_RETOUCHED_31
HE PRODUCT SHOOT 27TH MAY03768_UNRETOUCHED_146
20210520_Herbal FWR_7075_v2_CLAUDIA C_RETOUCHED_69
20210520_Herbal FWR_6717_v2_CLAUDIA C_RETOUCHED_64
PRUEBAS HB00760_UNRETOUCHED_125
20210519_Herbal FWR_5607_v3_Marina_RETOUCHED_78
HE PRODUCT SHOOT 27TH MAY03373_UNRETOUCHED_107
20210520_Herbal FWR_6684_v1_CLAUDIA C_RETOUCHED_62
HE PRODUCT SHOOT 27TH MAY03314_UNRETOUCHED_106
20210519_Herbal FWR_5575_v3_Marina_RETOUCHED_94
HE PRODUCT SHOOT 27TH MAY03432_UNRETOUCHED_108
HE PRODUCT SHOOT 27TH MAY03446_UNRETOUCHED_109
HE PRODUCT SHOOT 27TH MAY04641_v3_RETOUCHED_97
20210519_Herbal FWR_5243_v2_Claudia E+Justina_RETOUCHED_87
20210519_Herbal FWR_5221_v2_Claudia E+Justina_RETOUCHED_86
HE PRODUCT SHOOT 27TH MAY04774_UNRETOUCHED_104
20210519_Herbal FWR_3617_v3_CLAUDIA E_RETOUCHED_45
HE PRODUCT SHOOT 27TH MAY04739_UNRETOUCHED_103
20210519_Herbal FWR_4171_v3_JUSTINA_RETOUCHED_58
20210519_Herbal FWR_3529_v1_CLAUDIA E_RETOUCHED_56
PRUEBAS HB00890_UNRETOUCHED_105
HE PRODUCT SHOOT 27TH MAY04668_UNRETOUCHED_102
20210518_Herbal FWR_3276_v3_ESTHER_RETOUCHED_43
20210518_Herbal FWR_2353_v1_ESTHER_RETOUCHED_39
20210518_Herbal FWR_2211_v3_ESTHER_RETOUCHED_81
HE PRODUCT SHOOT 27TH MAY04149_v2_RETOUCHED_29
20210518_Herbal FWR_1867_v2_ESTHER_RETOUCHED_37
20210518_Herbal FWR_1177_v2_Afrika_RETOUCHED_26
HE PRODUCT SHOOT 27TH MAY04432_UNRETOUCHED_112
20210518_Herbal FWR_1499_v1_ESTHER_RETOUCHED_35
20210518_Herbal FWR_1759_v1_ESTHER_RETOUCHED_36
HE PRODUCT SHOOT 27TH MAY04184_v1_RETOUCHED_96
20210518_Herbal FWR_0515_v1_Afrika_RETOUCHED_17
20210518_Herbal FWR_0816_v2_Afrika_RETOUCHED_19
20210518_Herbal FWR_0854_v2_Afrika_RETOUCHED_20
HE PRODUCT SHOOT 27TH MAY03099_v4_RETOUCHED_12
HE PRODUCT SHOOT 27TH MAY05203_v5_RETOUCHED_34
HE PRODUCT SHOOT 27TH MAY04250_UNRETOUCHED_129
PRUEBAS HB00714_UNRETOUCHED_155
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