DON'T HATE ME BECAUSE I'M BEAUTIFULGBTQ
As a brand once known for a particular kind of "beautiful hair," Pantene is tackling conventional stereotypes with "Don't Hate Me Because I'm BeautifuLGBTQ," a new message that's part of their recently launched "Power To Transform" campaign. Created in partnership with GLAAD, the campaign takes the brand's ubiquitous line from its famous 1986 advertisement to redefine what 'beautiful' looks like in today's world by featuring a range of people within the LGBTQ+ community and their own unique stories of transformation.
Director: Lotfy Nathan
A few of our cast shared their beautifulgbtq stories with us, and we showcased them across social media.
We took over Pantene's social channels for the full month of June Pride, every few days hero-ing another one of our cast's beautifuLGBTQ stories.
Photographer: Jason Kim