Project: Skyline Takeover on International Women's Day 2018
Role: Art Director
Employees at Catalyst member companies have no idea what Catalyst is or even that their companies are members. In the bold #metoo world, and with a very limited budget, how do we raise awareness of all that Catalyst stands for?
On International Women's Day, let's light up the world's skylines with a bold symbol to show our commitment to creating workplaces that work for women.
9.8 Million Social Impressions
Social conversation around Catalyst grew to14.8x the daily average mention
CATALYST COMPANIES EMPOWER EMPLOYEES
On the day of the skyline takeover, Catalyst & supporting companies proved to their employees that they mean business when it comes to women's equality in the workplace.