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Client: Catalyst

Project: Skyline Takeover on International  Women's Day 2018

Role: Art Director

CHALLENGE

Employees at Catalyst member companies have no idea what Catalyst is or even that their companies are members. In the bold #metoo world, and with a very limited budget, how do we raise awareness of all that Catalyst stands for?

IDEA

On International Women's Day, let's light up the world's skylines with a bold symbol to show our commitment to creating workplaces that work for women.

RESULTS

9.8 Million Social Impressions

Social conversation around Catalyst grew to14.8x the daily average mention

CATALYST COMPANIES EMPOWER EMPLOYEES

 

On the day of the skyline takeover, Catalyst & supporting companies proved to their employees that they mean business when it comes to women's equality in the workplace.

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