D&AD Wood Pencil
Integrated & Collaborative
Gold Cannes Lion
Direct
Silver Cannes Lion
Direct
Silver Cannes Lion
Promo & Activation
Silver LIA Award
Non-Traditional
Branded Content
Silver Clio Award
Branded Content
Bronze Effie Award
Integrated Media
Bronze One Show Pencil
Integrated Branding
Client: Pantene
Project: Dad Do
Role: Art Director
Client Services:
Pitch Comping
Illustration
Packaging Design
Set Design
CHALLENGE
How could we create new opportunities for dad-daughter time?
IDEA
Help dads realize that even a small amount of time spent doing their daughter's hair could have a big impact on her life. On TV and online, we launched Dad-Dos, hair-do how-tos created just for dads, featuring National Football League dads and daughters. Plus, we hosted live classes, created instructional flashcards, and developed style kits.
RESULTS
1.68 billion media impressions
45 Million video views
Millions of hours of dad-daughter time
Pantene Dad Do
Cannes Lions 2016 - Direct Gold Lion for Pantene #Daddo
Pantene Dad Do The Best Super Bowl 2016 Commercial Ad
Dad Do #1 by NFL's DeAngelo Williams - Twisted Pigtails with Pantene
 |  |  |  |  |
|---|---|---|---|---|
 |  |  |  |  |
 |  |
CREATING UTILITY
Extending beyond how-to videos, we sent out Dad-Do kits to further help daddy-daughter duos learn hairstyles and spend time together.
